Messaging guidelines

Who is Qt? Below are some guidelines of how you should form your messaging to sound like Qt.

Values openness, honesty/trustworthiness, reliability, and creative inspiration.

Personality is quirky, particular, determined, fun, open and quizzical.

Is not awkward, snarky or over-the-top boastful.

Is quite informal and hip, but his priority is to communicate clearly and concisely. He always has a high level of context awareness while remaining true to his personality.

Understands that its international audience might not get super slang or lingo opting rather for industry buzz words and industry slang/language.

Is quite quirky with and intellectual and relevant sense of humor. Though, not humorous just for the sake of being funny.

Is your friendly advisor.

Always talks to “you” and refers to “us/we”, unless trying to distance from an unpopular message or in use case such as banners with limited space.

Messaging tree and buyer personas

The Qt messaging tree gives guidance on the main messages depending on who you are talking to as well as the surrounding themes of the environment Qt is used in.

The different main messages are elaborated more in depth in the Top 10 Reasons to Develop with Qt document.

You can find more information on buyer persons from the Qt Buyer Personas document.

Please contact Qt Marketing at to get access rights for downloading assets.

Software development lifecycle pain points

There are several challenges developers and others that are involved in the different phases of software development lifecycle can face. Below you can find some of the most critical pain points and see how Qt can help in resolving them.



There is a need to limit the number of technology solutions and providers that are used in software development lifecycle. It’s painful and time-consuming to manage a complex technology portfolio. It's also important to ensure the software that is used for making sure the software is future-proof and comprehensive.

How Qt helps

Qt is a cross-platform software development framework that offers everything users need for their entire SDLC and have it pay for itself. With Qt:

- Users can ensure their strategic plan/vision is future-proof for new market demands such as new target platforms

- All teams can use one common framework for all their their projects regardless of target platforms

- Users have everything they need for  designing, developing and deploying – end-to-end

- One team for all platforms with more focus on the competitive advantage

Design & Prototype


Design-Development workflows are often unproductive. It would be beneficial to introduce design changes iteratively without compromising development progress.

How Qt helps

- The prototype can be converted into production ready code – time and money saved.

- Designers and developers can collaborate seamlessly & simultaneously.

- Iterative design changes don’t hinder development progress.

- No design specs are needed, the code is already created.

- The design concept/prototype can be flawlessly implemented without sacrifice to the brand/vision because the designer controls it.

- The end product delivers upon the prototype’s promise.

Develop & Test


There is a need for ready-made optimized APIs that help produce a responsive, fast and performant application that run on multiple OSes.

How Qt helps

- Qt has an IDE which is optimized for cross-platform development.

- Qt has APIs and tools that fully support cross-platform development.

- Qt is mature and well-tested.

- Qt is super comprehensive - full of ready-made optimized APIs, that help produce responsive, fast, performant applications with less lines of code to test and debug.

- Qt is excellently documented.

- Qt is standardized and easy to learn.

- Qt is made by developers for developers so the APIs are really intuitive.

Deploy & Maintain


There is a need to lower total cost of ownership. Maintaining an application framework for multiple platforms takes a lot of time and money.

How Qt helps

Everything from Qt is already prepared. It has cross-platform support for deploying to all major OSes for desktop and embedded devices including a reference stack for fast set-up. Qt also has a unified toolchain in support of multiple HW architectures. There is even a bunch of tested and supported board packages.

Maintenance is cut in half or better since there is a need to debug and improve only own code.

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Top 10 Reasons to Develop with Qt

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