Logos

There are individual logos for the Qt brand as a product and for The Qt Company. The Qt logo is the universal, primary logo and the preferred variant for marketing applications. The Qt Company logo consists of the product logo with company name written next to it. The Qt Company logo is used for company signature or official company promotional material only.

It is not allowed to alter in any way the proportions, shape, colors or fonts of the Qt logo.  

Note that we have primarily a Pantone green color for printing. Printing the logo in green using CMYK is only allowed in cases where professional printing technology is not available to produce Pantone colors.

Black on white The black version is used for letterhead or also for cases where Pantone colors are not available.

White on black The white logo is used when the logo is placed on top of a photograph or other colorful surface.

Qt Logos

Qt Company Logos

Qt Tools Icons

Built with Qt Badges

Partner Badges

Colors

Below are the main usages for each color and color breakdowns in our palette.

RGB & HEX colors are for screen use only. CMYK & Pantone are for print.

Note that we have primarily a Pantone green color for printing. Printing the logo in green using CMYK is only allowed in cases where professional printing technology is not available to produce Pantone colors.

Primary colors

Neon Green

Pantone: PMS 802 C / 902 U
RGB: 65, 205, 82
CMYK: 67, 0, 100, 0
HEX: #41cd52

Dark Blue

Pantone: PMS 7463 C / U
RGB: 9, 16, 43
CMYK: 100, 62, 12, 65
HEX: #09102b

Light Gray

Pantone: PMS 649 C / U
RGB: 243, 243, 244
CMYK: 4, 3, 1, 0
HEX: #f3f3f4



Secondary colors

Dark Blue Gray

RGB: 34, 40, 64
CMYK: 87, 76, 32, 43
HEX: #222840


Medium Blue Gray

RGB: 83, 88, 107
CMYK: 73, 61, 37, 11
HEX: #53586b

Blue Gray

RGB: 157, 159, 170
CMYK: 37, 29, 18, 0
HEX: #9d9faa

Light Blue Gray

RGB: 206, 207, 213
CMYK: 17, 12, 8, 0
HEX: #cecfd5


Auxiliary and Highlight colors

Black

RGB: 0, 0, 0
CMYK: 60, 40, 40, 100
HEX: #000000

Yellow

RGB: 255, 227, 83
CMYK: 2, 7, 79, 0
HEX: #ffe353








Fonts

Titillium is a free open source font and it is born inside the Accademia di Belle Arti di Urbino as a didactic project Course Type design of the Master of Visual Design Campi Visivi. It has 11 different weights and is well suited  for headlines and body type.

Alternative substitute While the Titillium font family is one of the core elements of our identity, you can also use Arial as a substitute font if you don’t have Titillium available.

Sample of Titillium font

Imagery

Our technology might sound complex and hard to understand but it doesn’t have to look like it. Use imagery that show real people and real products. Avoid showing people having unnatural expressions and Photoshopped product mock-ups.

We have developed two photo overlays, one for bright images and the other for dark images. The overlay files in .psd format can be downloaded from the Images folder.

Visual System

Qt is about powerful blocks of code that run anywhere on any device, on any operating system at any time. We built a visual system that reflects the same principles – a system that is based on one simple block that can conveniently be expanded into various layouts in a wide range of formats. The system gives Qt a unique graphic language that stands out as a modern and rigid visual identity.

Sizing the cut corners in a layout is up to the designer to decide. However, it is recommended to use subtle sizing to avoid complexity. Always consider the content, the overall layout should be clear and legible. The option of sizing the cut corners does not apply to the Qt logo shape, which has fixed proportions.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.  

Business Cards

The visual system with frame layout style applied on a business card.
To order business cards, please contact your local office administrator or Qt Marketing.

Digital Marketing

Here you can find templates for HubSpot newsletter pictures and banners used in 3rd party media.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.  

Events

The event guidelines outlines the core visual elements of the Qt brand used  in different types of events; small and medium popup stands and expo booths. Here you can also download the roll-up templates and have a look at booth designs and pictures from various events.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.

Icons & Illustrations

Here you can find the icons and illustrations that have been used e.g. on qt.io.  

Interior

Office interior guidelines give an example on wallpaper and door sticker.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.

Other

Desktop Backgrounds

Pattern

MS Office templates

Here you can find the Qt templates for PowerPoint, Word documents and Qt letterhead.

Sample of Qt Powerpoint template

Presentations

Here you can find the most recent Qt presentations.

Sample of Qt Powerpoint template

Print

Here you can find the template for white papers as well as the latest brochures, white papers and other print collateral.

Please contact Qt Marketing at marketing@qt.io to get access rights for downloading assets.

Videos

The video guidelines give instructions on logo usage, titles, colors, audio, intros and outros used in the Qt official videos. From the download link you can also find the official intro / outro files in After Effects format, or alternatives using .mp4 /.mov file formats.

Web

The pictures used on qt.io are stored under Images.
The descriptions of the HubSpot modules for the webiste can be found in Intra.

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